Supermarkets stocking copycat packages of established brands, claims Which?
Tesco is one of the supermarkets alleged to have stocked ‘own-label’ products mimicking established brands
Prominent supermarkets like Aldi, Asda, Lidl, Boots, Tesco, Superdrug, Sainsbury’s and Morrisons have been identified by Which? as stocking copycat packaging items. Through a survey, the consumer advocacy group, Which?, alleged that over 150 ‘own-label products’ have imitated the packaging of established brands such as Kellogg’s coco pops, Radox bath gel, Jacob’s cream crackers and McVitie’s digestives
The allegations by Which? over the retail ‘copycat packaging’ row in Britain has bamboozled customers. A fifth of Which? members have voiced that they had inadvertently purchased a ‘supermarket version’ of a favourite brand at least once with 60% of those members expressing that this blooper irritated them.
The own-label products, sold by the supermarkets, tend to be less expensive than the brands, with the own-label items becoming rather popular among the shoppers, who are already battling with heightening food prices and tightened finances. This assessment, regarding the retail copycat packaging row, has been provided by a separate research conducted by Which?
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