Supermarket Waitrose was at the receiving end when its promotion campaign went awry, as it encountered a volley of bashing when it asked its Twitter customers to finish the sentence ‘I shop at Waitrose because…’.

Waitrose created “#WaitroseReasons” to gather public opinion on the challenge it thought it threw to the public by asking to finish the sentence. Waitrose had no inkling of the upcoming storm that would hit it, as the internet was loaded with jokes on the posh image projected by Waitrose.

Waitrose, was in for a rude shock, as the response it received for “#WaitroseReasons” challenge, was derogatory to say the least, as internet wags posted gags setting it up as “a retail temple for the well-heeled”.

Two Twitter posts ridiculed Waitrose by saying that the upmarket shop was the best place to pick up unicorn food and 24ct gold thread toilet paper. One Twitter post read, “I shop at Waitrose because it makes me feel important and I absolutely detest being surrounded by poor people. I also shop at Waitrose because I was once in the Holloway Road branch and heard a dad say ‘Put the papaya down, Orlando!’”

Most of the tweets made fun of Waitrose’s prices, with one saying, “I shop at Waitrose because I think food must automatically be better if it costs three times as much.”

There were some tweets where the supermarket garnered some praise and some genuine comments such as, “Because wine is arranged on the shelves by region rather than colour.”, were also seen.

In response, Waitrose issued a statement with a straight yet stern disposition, “Thanks for all the genuine and funny #WaitroseReasons tweets. We always like to hear what you think and enjoyed reading most of them.”

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