London chosen as the No.1 destination in the world by travellers

Written on:May 2, 2023
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Hurrah! London tops the world's best holiday destination list

The Olympic 2012 hosting city, London, has been crowned as the best tourist destination on the planet in a survey by travel company TripAdvisor.

The capital city of England and the UK, London, topped three lists including best in Britain, best in Europe and best in the world. The largest metropolitan area in the UK has jumped from eighth to first place, beating New York, Rome and Paris and last year’s winner Cape Town.

In the world list, New York followed London to clinch the second position, while Rome and Paris settled for third and fourth spot, respectively. In the best European destination list, London was followed by Rome and Paris.

After London, travellers voted for Edinburgh as the second best destination in the UK. Liverpool held third and Torquay, Devon, settled for fourth position in the list of best UK destinations. In 2010, London did not feature in the top three in Britain, beaten by Edinburgh, Brighton and York.

TripAdvisor compiled the list of top holiday destinations based on the analysis of tens of millions of reviews posted by visitors to 440 destinations around the world.

“The capital has been very much in the spotlight over the past few years, thanks to the royal wedding, Diamond Jubilee and, of course, the Olympics, and we’re seeing travellers experience London in an increasingly favourable way”, said Emma Shaw, TripAdvisor’s director.

Delighted to see London being named as world’s best destination, Gordon Innes, chief executive of tourism organisation London & Partners said, “This accolade couldn’t be better timed for the capital in this momentous year and we are delighted. It is a testament to the wonderful array of attractions, dining and accommodation that set London apart from all of these other destinations.”

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